Nudl is a fresh take on journaling, aimed at introducing children to the process in a creative way in an effort to help ease the tide of rising mental health issues. This eCommerce site needed to introduce the brand to its audience, raise awareness of the problem, and encourage sales to new users.
I worked with Nudl on both brand and digital projects, forming their character and visual identity from the ground up. Through strong use of illustration, clean typography and bold colours we kept it light, fresh and engaging.
Whilst the product is aimed at children, the site was of course targeted at parents. Elements like the WebGL journal, with the ability to cover in stickers, was a creative way to bring a sense of fun into the site.