WWF's 2022 report shows global wildlife populations have plummeted by 69% on average since 1970. Critical Danger is a collective effort of designers and illustrators to sell merch & raise money for endangered animal charities.
Critical Danger was a storytelling piece that conveyed the rising issue of endangered animals and climate change. A powerful story with emotive imagery and bold branding helped convey a sense of urgency.
By collaborating with talented artists and illustrators, this campaign helped to spread awareness for the ongoing issues and raise money for endangered animal charities.